Advisory Board Member Profile
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Shannon Symalla
Party City Corp.
Vice President |
Areas of Expertise:
YOUR Customer Experience Strategy,YOUR Customers, THEIR Experience Journey,Customer-Focused Innovation,Customer First Culture,Principles of Customer Relationship Building,Customer Experience Functional Alignment,Accelerate & Improve Decisions with Data
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As Vice President of Customer Experience for Party City, Shannon Symalla oversees the customer engagement and services, customer experience design and operations, digital commerce, and customer service functions for the organization. Shannon has a passion for customer experience innovation and design and has previously lead customer experience transformations; including implementing innovative digital strategies and reducing customer effort to drive business growth and performance in the automotive, healthcare and retail industries.
Shannon holds an MBA in International Marketing from South University. She resides outside of Minneapolis and enjoys being outdoors, spending time at the lake, traveling and being a mom.
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